Our Story

Socone was founded in 2015 by Ellis and Irene, a couple who believe that when we take care of our home, it takes care of us.

As frequent buyers of home essentials, they were frustrated by having to choose between quality, fair prices, and convenience. The products they wanted were either too expensive, difficult to find, or simply not good enough. They believed beautiful, well-made things should not have to cost so much.

In response, they created Socone with a clear goal: to make products that match or exceed the quality of leading luxury brands while keeping them within reach of more families.

Today, Socone offers practical and comfortable home essentials that families can rely on. The same care still guides everything Socone offers.